What is a likely outcome of effectively communicating an organization's employment brand?

Effectively communicating an organization's employment brand tends to attract a broader pool of qualified candidates. When an organization clearly articulates its values, culture, and the benefits of working there, it aligns itself with the interests and expectations of potential employees. This clarity not only draws in candidates who resonate with the brand but also helps them self-select based on their compatibility with the company’s vision. As a result, the organization is more likely to receive applications from individuals who not only have the necessary qualifications but are also a good fit for the company culture, thereby increasing the overall quality of candidates in the recruitment process. This strategic positioning enhances the attractiveness of the organization, ultimately leading to a greater number of qualified applicants.