What are two recruitment outcomes from effectively communicating an employer's brand?

Effectively communicating an employer's brand leads to several positive recruitment outcomes, most notably a greater number of qualified candidates and an enhanced reputation as an employer of choice. When an organization successfully conveys its values, culture, and mission through its employer brand, it attracts candidates who resonate with those qualities. This alignment often results in a pool of candidates who possess the right skills and fit well with the company's ethos, thus increasing the overall quality of applicants.

In addition, a strong employer brand contributes to the organization's reputation in the job market. Companies recognized as desirable employers tend to develop a positive image, making them more appealing to top talent. This enhanced reputation not only helps in attracting qualified candidates but also reduces the effort and resources spent on recruitment, as a strong brand often leads to organic interest and referrals.

In contrast to the other options, which suggest negative outcomes, option B captures the essence of how a well-communicated employer brand can cultivate an attractive and competitive recruitment environment.